Engaging consumers helps to ensure that all of a community’s needs and views are represented. Creating a successful consumer environment can seem daunting, but there are several universal methods.
Common ground. What goals or interests do you share with the consumer? Organizations must be able to articulate the value proposition of a consumer’s involvement. Show them how their involvement will make an impact. Be specific. AF4Q “Bright Spots” are a treasure trove of examples.
Dialogue. Take advantage of opportunities for discussion between consumers and other stakeholders and staff. Having consumers in your organization can increase the odds for sustainability. Emphasize that!
Integration. Look for opportunities to place consumers in various roles with other stakeholders to goal plan and execute strategies. One AF4Q hospital included consumer leaders in changes to discharge planning. Be creative; be thoughtful.
You’ve now built the relationship; maintaining it is next.
Use technology. Consumers may not have daily involvement in health care. Meet them in their own domain to sustain their involvement. Not every technology will be right for every consumer, so be versatile. Social media can be a great way to keep them engaged.
Meaningful participation. Identify ways to engage consumers within the organization and the overall community. Consumers can help in many ways:
• Consumer advisory panels/workgroups give the patient perspective on initiatives.
• Planning community events.
• Organizing patient empowerment training sessions.
Feedback. Offer consumers opportunities to give input about their experiences. A Consumer Engagement Survey is a great place to start.
What are some ways consumers can help improve health care?
Leadership positions and health care activism are a good start
How do I incorporate consumer engagement into my organization’s strategic plan?
Make it a priority.
How do consumers define fair benefit and network designs?
Freedom of choice is one important factor.
How do I get consumer feedback on my website?
There are several steps to take.
How do we help employers maintain their interest and energy in our partnership?
Be active and inclusive.
Why does consumer engagement matter?
It leads to better care—given by providers and received by consumers.
- Why do consumers need to know how much things cost?
- How do we help employers maintain their interest and energy in our partnership?
- What role do employers play in improving care quality?
- What frameworks can I use to engage and activate consumers?
- What are the benefits of personal health records?
- What is the Consumer Engagement Leadership Consortium?
- Where should I incorporate consumers into my practice or hospital?
- How do you explain the idea of “high-quality health care"?
- How do I clarify my role as a consumer within my organization or Alliance?
- How do I become a better consumer leader?