Engaging Consumers in their Health

How did AF4Q Alliances engage consumers to manage their own health and take active roles in the health care they receive? Effective consumer engagement builds and supports consumers’ capacity to manage their health and health conditions. By offering a range of programs and resources, communities can help consumers not only manage their conditions, but also understand, demand, and choose high-quality health care. Alliances’ collective experience provides some insight into the factors that contribute to consumers’ involvement in their own health care or in managing their own conditions. AF4Q offers a depth of lessons learned on patient experience, from developing a successful strategy to tailoring to partnering with community connectors.

• Developing a Consumer Engagement Strategy
• Amplifying the Message to Consumers
• Target Your Audience