What are the elements of a successful homepage on public reporting websites?

Be visual and succinct.

1. Why should people use your site?
2. What do you want visitors to do?
3. How do you help them do that?
We asked consumers to test eight Alliances’ public reporting websites. Here is what we learned about good homepages.
1. Get to the point quickly in easy-to-understand language. 
Tell visitors what the site is about, what information they can find, and what they can accomplish on the site. 
Include a statement of purpose. See the Oregon website
Use action words such as compare, choose, or learn. See Cincinnati
Make information on quality reports accessible from the home page. See Puget Sound
2. Explain the concepts of “high-quality health care” concisely and clearly. 
Consumers define quality in many different ways. Clearly define the concept of “high-quality health care” and explain the fact that quality varies and that quality data can help consumers make decisions about their care.
“Getting quality health care is everyone’s issue…”: See how New Mexico frames the concepts. 
3. Introduce your organization and explain why it provides health care quality information. 
Information about the source (an independent collaboration of community organizations) and the purpose of the information provided helps visitors build trust in the content. Include a list of collaborating entities somewhere on the site.
4. Keep visuals simple, relevant, and appealing. 
Visual elements (photos, illustrations, videos, etc.) can help gain visitors’ trust and maintain their interest. However, if the audience does not find images appealing, trustworthy, or relevant, they will ignore the information or have a negative reaction to the site. Visuals should represent various genders, ages, weights, races/ethnicities, and even family units. Test visuals with your audience.
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