The Product Prioritization Matrix is a business-planning decision support tool that can be used to determine whether a product or service should be further developed and marketed based on internal and external criteria. The matrix is useful in that it allows leaders and team members to take stock of critical factors that could impact a decision of whether to pursue a new product or service line or whether to continue a current product or service.

The other tools are Introduction, Business Planning Grid, New Business Practice Pipeline Tracking Report, and Product Prioritization Matrix.