This brief highlights employer engagement insights from collaboratives that are currently part of the Aligning Forces for Quality (AF4Q) program. These collaboratives have involved employers in their work and remain active in efforts to increase employer engagement. This brief also offers several ideas for community collaboratives to consider in assessing the mix of employers in their region and matching their own products or services with the types of employers most likely to value them. Finally, it suggests a few ways to customize and refine effective messages to connect with and engage employers.