Reaching Consumers About Managing Diabetes

24 Aug 2011

Keeping diabetes under control requires a lot of effort outside the doctor’s office. The Cleveland AF4Q Alliance reached out to consumers with diabetes education events held at a grocery store in a neighborhood with a large population of Puerto Rican Hispanics, who are at higher risk for diabetes. The outreach events garnered substantial local media attention, and community partners were quick to participate. The event promoted a significant increase in visits to the Alliance’s public reporting site, which also includes Spanish and English versions of healthy recipes and tips for managing diabetes.