Once You Have a Report, Who Will Read It?

Consumer involvement in coalition leadership facilitates efforts to develop reader-friendly public reports. This is often an iterative process. The Puget Sound Health Alliance released its first public Community Checkup report in 2008. Although this effort laid the foundation for a practice of transparency, the online report was a dense PDF document, highly technical and difficult to navigate. When local employers wanted to mobilize their employees to identify and access high-quality care using the Community Checkup, coalition partners sought to update the report into a more accessible format. They converted the PDF to a navigable Web-based format and included symbols and plain language to help users interpret the data. The coalition continues to modify data display based upon feedback from expert consultants, consumer focus groups and one-on-one usability testing.