Avenue M Group

Avenue M Group is a full-service market research and consulting within in-depth expertise in examining why members and prospects believe in brands, organizations and missions. Avenue M specializes in association membership and marketing, with knowledge and expertise combined with creativity, energy, passion, and client service.
Avenue M conducted a survey of Aligning Forces for Quality Alliances’ membership models in an effort to examine the various models in use across the AF4Q communities, as well as to identify effective practices, opportunities, obstacles, and challenges.  This work contributed to Alliances’ efforts to build financially sustainable membership models.


Sheri Jacobs, FASAE, CAE, President & CEO
Linda Wing, Vice President, Research
Keith Holzmueller, MBA, Vice President, Research and Consulting