Consumer Focused Website Shines

Historically, comparative health information websites have been difficult to navigate and dense with information that is meaningful to health care professionals, but overwhelming for the average person, i.e., patients, families and consumers. Through Aligning Forces for Quality, a team in Wisconsin recognized they had to rethink their online strategy and presence. The Wisconsin Collaborative for Healthcare Quality (WCHQ) launched a new consumer-driven website, WisconsinHealthReports.org, garnering front page media coverage by the Milwaukee Journal Sentinel. From January 1st to June 30th a total of 5,821 visitors with 3,917 of those visitors being unique or new visited the website. The website has continued to see a steady stream of traffic thanks to new partnerships with the Wisconsin Lions, AARP Wisconsin, and other consumer groups.