How do we attract employers to partner with us to improve health care quality?

Show them the benefit.

 
Employers know their business. But when it comes to health care, many feel like fish out of water. Another potential roadblock to employer participation in quality improvement stems from some employers' reluctance to cooperate with competitors. 
 
 
1. Use Peer-to-Peer Recruitment. Enlist well-connected business leaders to spread the word and recruit other employer partners.
 
2. Implement Surveys or Interviews. Get to know your audience, their needs, and their interests by asking them questions. Answers will help you offer solutions and programs well suited to the local market.
 
3. Host an Event. Often called Leadership or CEO Summits, these events offer insight into relevant issues, with particular emphasis on payment reform, and encourage employers to work with you to improve the delivery of care.
 
4. Partner with Benefit Management Companies. Take advantage of the existing relationship between benefit management companies and their clients (local employers) to pass on information from the Alliance to employers. This tactic gives benefit management companies an opportunity to provide “added value” to their clients.
 
5. Make Presentations. Seek opportunities to showcase what you offer in the way of public reporting, consumer education and engagement, and quality and cost data. This option takes advantage of existing opportunities for outreach to employers.
 
 
Frame the Results. What’s in it for employers? They want to know—in quantifiable terms—how engaging in quality care can: increase cost efficiency; improve quality of care; and, improve employee and community health. They also want to know about up-front costs and the timetable for return on investment.
 
Present a Clear “Ask.” Let employers know what you expect from them. What are their role and responsibilities? Speak their language by providing a work plan with deadlines and deliverables.
 
Engage Employers in Their Natural Roles. Keep employers in their comfort zone with roles that take advantage of their expertise and interests.